Ông Chà Và: The Timeless Vietnamese Spice Brand Since 1939
A Taste of Vietnam’s History in Every Spice
Since 1939, Ông Chà Và has been a familiar name in Vietnamese kitchens — a symbol of authentic flavors, cultural heritage, and culinary craftsmanship. Behind this brand is not just a business, but a long journey of preserving the soul of Vietnamese cuisine through time.
The story began in Southern Vietnam, where a passionate spice maker, driven by love for traditional flavors, founded a small workshop producing turmeric, cinnamon, and ginger powder. These were humble beginnings — yet they laid the foundation for what would become one of Vietnam’s oldest and most trusted spice brands.
Who Was “Ông Chà Và”?
The name Ông Chà Và carries deep cultural roots. In Southern Vietnamese dialect, it was used to describe people of Indian or Malaysian origin — traders who brought exotic spices to the region during the French colonial period. Inspired by that heritage of trade and discovery, the founders of the brand chose this name to honor the cultural connection between Vietnam and the spice world.
Thus, “Ông Chà Và” is not just a brand name — it represents the fusion of East and West, the meeting of local craftsmanship and global flavors, and the spirit of exploration that defines Vietnam’s culinary story.
The Birth and Growth of a Legacy Brand
In its early years, Ông Chà Và was a small family-run business producing traditional spices like turmeric, ginger, and cinnamon powders. During the difficult decades of war and economic change, the brand persevered — guided by values of quality, patience, and innovation.
After Vietnam’s reunification in 1976, the brand became part of the Vietnam Food Corporation, marking the beginning of a more industrial and organized production system. In 2004, it transitioned into a joint-stock company (Nosafood), attracting new investors and expanding nationwide.
Under the leadership of Mr. Ho Joong, appointed in 2009, Ông Chà Và underwent a major transformation. The brand was modernized with advanced production technology, strict quality control systems, and a renewed commitment to export Vietnamese flavors worldwide.
Expanding Horizons – From Local Kitchens to Global Shelves
Today, Ông Chà Và offers a diverse range of products that blend traditional recipes with modern convenience:
- Natural Spices & Powders: Turmeric, pepper, chili, garlic, and more.
- Curry and Flavor Cubes: Easy-to-use cubes that preserve authentic Vietnamese taste.
- Sauces & Condiments: Chili sauce, black bean sauce, and dipping sauces tailored to both local and international palates.
- Agricultural Spice Line (Gia vị Nông Sản): Launched in 2020, focusing on pure, farm-based ingredients.
With a 33,000 m² factory in Bến Lức equipped with modern technology and eco-friendly green spaces, Ông Chà Và continues to raise the standards of food safety and sustainability. The products are now distributed across Asia, Europe, and North America, proudly carrying Vietnam’s culinary heritage abroad.
What Makes Ông Chà Và Special?
1. Heritage & Authenticity
Every spice tells a story — from the soil of Vietnamese farms to the hands of generations who craft it. Ông Chà Và preserves that authenticity in every product, ensuring each flavor carries the essence of the land and the people.
2. Quality & Safety
The brand holds multiple certifications including HACCP, ISO 22000, and HALAL, ensuring global standards of hygiene, food safety, and consistency.
3. Innovation Rooted in Tradition
While embracing modern technology and export markets, Ông Chà Và stays loyal to its origins — crafting flavors that remain true to the Vietnamese soul.
4. A Cultural Ambassador
More than just a spice brand, Ông Chà Và represents Vietnam’s culinary identity — a reminder that food is not only about taste, but also about memory, culture, and connection.
Recognition & Achievements
Over the decades, Ông Chà Và has earned numerous awards, including:
- Vietnam High-Quality Goods certification (Hàng Việt Nam Chất Lượng Cao)
- Top 100 Clean and High-Quality Food Enterprises
- APEC Trusted Brand Award